The Importance Of Jewelries

It is interesting to note that almost all people use a form of jewelry to add appeal to his or her appearance. It would make a person wonder what the importance of having jewelries is.

Jewelry is a piece of adornment that one uses. It may be in the form of necklaces, earrings, rings or bracelet. Brooch is also a form of jewelry. Its value depends on how it is created and from what materials. Jewelries made from gold and precious gemstones like diamond, ruby ​​and emerald has greater value than those made of silver and shells. Each person's preference on the type of jewelry depends on the material, the symbol and the artistic quality.

Humans cited as far back as 6 to 7 million years ago. This was a recent discovery made on a skull in Central Africa. Most likely, jewelries have been around as far back.

Early discoveries found that jewelries during the ancient times were in the form of teeth, bones, stones and wood bore on human parts of the bodies. They even used this to fast clothes and as hair accessories. Nowadays, jewelries are only for beautification purposes.

Most of the time, when you see someone adorned with several jewelries you would conclude that he or she is a wealthy person. This is normal because jewelry has great value and not everyone can afford it. Even in different cultures, jewelry is their status symbol.

The value being so great, jewelries are used either as a symbolic form of good intent or simply to show the family's financial status as a form of dowry on weddings. It is also used for business trading.

Pins, buckles, belts and handbags are not considered jewelry rather they are called accessories.

Nowadays, most people use jewelry to enhance one's appearance. To be able to wear one may give a sense of financial achievement and pride. Whatever the reason is, wearing jewelry adds beauty to every person.

Construction Logo – Are Low Costing Logos Too Good To Be True?

There are quite a few design firms on the internet which are claiming that they can design a professional looking construction logo for $ 200 or less. For many people, this would sound like a scam. Most are used to paying at least 5 times that amount to have a logo custom designed for them by a professional.

Is this claim for real or is this just a scam by designers who provide substandard designs to unsuspecting customers for a quick buck?

The Real Deal

The truth is there are professional designers who provide excellent designs for very low prices. However, there are those who unfortunately provide substandard designs for the same price. So the trick is to find those who are the real deal. We will touch on that later in the article.

How Can They Provide Design At Such Low Prices?

As the old saying goes 'Time Is Money'. What these designers have done is simply make the whole process – from start to end – much shorter. What they have done is save time on research and information gathering. There are no one hour phone calls to the clients to find out in-depth information about the company. And unlike design packages which cost $ 5000, those which cost $ 200 or less do not come with a logo manual once the project is completed.

Why Did They Do This?

It is a fundamental matter of demand and supply. Because of the growth of ecommerce, the market for quality logos minus a branding campaign grows along with it. Merchants of online stores wanted well designed and unique logos for their store at an affordable price.

Will The Design Quality Suffer?

The designs that these designers provide are of good quality. The designers may not have research the company in extreme detail before progressing with the design but any information provided is used to good effect. Designs are clean, in some cases very detail and look professional.

What Are The Signs Of Good Design Firms?

The more reputable design firms, more often than not, offer unlimited revisions. This is to ensure customers get what they want. However, in the event that they do not, many firms offer no-strings-attached money back guarantees. Money back guarantees are like a safety net so ensure that you pick a design firm which clearly states this in their design package.

What You Should Expect?

Do not be surprised to view your first concepts in less than 3 business days. Most these designers have been in the business for at least a decade and understand different industry design requirement. and can therefore conjure a viable design within that time mentioned. Expect to view at least 2 original concepts. When the project is completed, ensure you also get your logo in a vector format which will enable you to use your logo for printing purposes as well.

What is an Art Collector?

A collector would be someone very wealthy, collecting for love or money or both. It is sometimes someone who purchases on impulse. Collectors buy art because they enjoy beauty as a part of their life style. Sometimes collectors buy art to fill a void in their life.

What makes a great art collector? Having an unlimited amount of money helps but it is not essential. Some collectors treat it as a hobby: an intellectual and emotional joy which served the additional purpose of decorating one's private home. Since the end of WWII there is a different type of collector. They pursue their own passions however with an awareness that the whole world is watching. Their collections are a matter of public record and their prized possessions are on loan to other museums and companies for the entire world to see.

There are as many types of collectors as there are collections. To the avid collector, knowledge about art is far more important than money. Collecting art desires desires, passions and emotions. It speaks of addictions, obsessions and instincts. A collector can be someone who does not have huge resources of money. It could be someone who has a minimum wage income, and goes to local thrift stores looking for baby bottles to add to his bottle and glass collection.

A collector is also someone who has the courage to buy the work of an artist early in their career; when the artist is still virtually unknown. Anyone can buy the work of a known artist if they have the money. Some collectors are in love with their collections and say good night and good morning to their favorite painting. This is probably a little sentimental and extreme; however it is this passion that creates a great collector. Collectors treat their collections and take the same measures as a museum would do to protect its art. In some cases ceramics and marble statues are bolted down to protect against earthquakes. Certain collectors have high standards when buying a work of art. A work has to be museum quality.

The artist and the collector create a partnership or sometimes a whole; two people coming together to create one organism almost like a marriage.

A Brand New Recipe For Branding

In a recent article, I told the story of when I was a young whippersnapper, attaining classes at what was then and still is called "one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.

We were to find a hospitality business that marketed itself by using the participation of the owner as part of the "distinctiveness" of the business. At the time, this seemed like a most difficult assignment, because in those days, it seemed that not too many people really stood out in this field. At least that what it seemed like to me in my youth. Or maybe it was just that they did not want to either make a fool of themselves. There seemed little need to drive the world to their door. I chose a very different restaurant enclosed within an old 19th century Mansion in this very cosmopolitan city. It was called Julie's Mansion and was owned and operated by a very eccentric, but wonderful showman who knew that he had to differentiate his restaurant from all the rest. He knew that the best way to do that – after the assumption of great food, entertainment and service – was to turn himself into the "brand."

My job, as a young hospitality student, was to watch him carefully and learn as much as I could. One Saturday night I showed up and Julie was trying to 'insert' himself into the home team's pro hockey uniform. It was immediately obvious that Julie had never played hockey. To see a middle-aged man struggling to get into and then have to have me extricate him from the jersey, equipment, elbow pads et al, was hilarious for a young guy like me, who had been on skates and playing the game since age four. He certainly was not afraid to make a fool of himself. When I showed up that night, he had less than no idea what piece of equipment went where, and was struggling with the shin guards. He had got himself all tangled up with what he thought were hip guards, when in fact they were shoulder pads, worn over the shoulders. It was indeed the first time I had ever seen a 'player' wearing shoulder pads, stretched around his butt.

I helped him get 'dressed'. Next came the taping of the hockey stick. This was really hilarious, watching this fellow trying to figure out the right way to tape a hockey stick without making a mess of it and looking foolish to his customers. He had a special plan for that stick.

I taped his stick and now he was ready. He had on his uniform, equipment and helmet, borrowed from one of the local NHL players who were a frequent guest at the mansion. Now, he actually looked like a real NHL hockey player … in black and white running shoes, sans skates!

Then Julie 'flew through' the different alcoves and floors of the restaurant with a big ball of foodservice aluminum foil as his 'puck'. He stick-handled in and out and between tables, took shots with the aluminum ball off the walls, cross-checked his own waiters trying to serve tables, all the while yelling cheers and the phrase made famous' round the world, by Foster Hewitt : "he shoots …. he scores!" All this, at the top of his lungs. Then he had planned for a horn to sound loudly indicating that the 'period of play' in his imaginary 'game' was over. It was now time to go to the dressing room. In a flash, just like an on-stage magician, he quickly disappeared into thin air, hidden in his office.

My face was covered in tears. I could not stop laughing! The restaurant was in an uproar. Guests were laughing so hard … one guy literally fell off his chair. The waiters were laughing, the guests were laughing, I was laughing and all the while Julie was having a ball too. Here was a restaurateur who made his work fun.

I had not met one of these types before. I really liked and respected this fellow. But I figured then, and still today, that anyone who had that much fun … and made that much money … must know something the others did not. And he did. He became his own brand. 'Distinctive. 'Differentiated. 'There is attractive to people who are sick of seeing the same old, same old every day. People are attracted to differences not similarities. Take a look at what you can do with yours. It's right under your own nose.

© Copyright, Roy W. MacNaughton, 2006