Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

The Biggest Challenge For Cloud Computing In 2012

Cloud computing has become quite the buzzword in the IT world. Whether you prefer to use the term cloud services, cloud hosting, cloud computing, or whatever … you need to be aware of the challenges and what you're getting into before you jump right into it.

Security always appears top of the list, coupled with what I interpret as confusion over how and what is needed to make best use of the cloud. So in short, for me, a lack of understanding remains the challenge. Whilst security is critical, I feel the need to provide some counter points.

Any computer connected to the Internet is at risk from hackers, whether it is in the cloud or in a private data center. Would it be true to say that an SME, with necessarily limited resources, is able to better secure its data than say Amazon? In addition, who says everything needs to be in the cloud? Adopting a cloud computing strategy is not an 'all or nothing' decision. Data can remain within a data center or on promise, while applications that need to access such data can be based in the cloud. That's the whole principle behind the different cloud types – private, public or hybrid.

I think that anyone considering a move to the cloud needs to carefully consider their motivations and objectives for doing so, and to question what data and workflows they and their customers will feel happy placing in the cloud. Most importantly, select a vendor that can accommodate your cloud migration strategy, now and in the future. The challenge in 2012 is not that of cloud computing, the challenge for cloud vendors or providers of Cloud 'services' is that they need to not only promote the benefits of their particular offering, but also educate the market on the benefits of cloud, full stop.

Another major challenge will be Bandwidth. It's probably the case that the majority of SME / Bs have 'plenty' of local network bandwidth with which to conduct their in-house operations / business, however, it's also probably the case that in their pipe (s) into the 'Cloud' and that could be an awkward bottleneck if you swallowed the cloud philosophy without adequate preparation – which, of course, you'd never do.

For the pessimists amongst you, please see Moore's Law and Nielson's Law, there's always Parkinson's Law, which reads: "Usage expends so as to fill all available bandwidth."

How to Know If a Woman’s Attracted: The 5 Signals

Maybe she’s that waitress at the local café. Or maybe she’s a coworker or classmate or even the friend you’ve always secretly had a crush on. Regardless who she is, if you like her, then you want to know if the feeling’s mutual.

Lucky for you, all women give off signals when they’re attracted. Most guys never pick up on these signals. If you don’t know what you’re looking for, you could easily overlook these secret signals, as well. And you probably already have. You have probably let countless women slip through your fingers in the past because you failed to see the signals.

But you’re never going to make that mistake again. By learning the 5 most common-but least understood-signals of female attraction, you are prepared to get the girl. Just look for 1 of these 5 signals, and then make your move. It’s as simple as that!

1.) She says your name a lot in conversation

If you find a woman saying your name in conversation, there’s a good possibility she has feelings for you. When someone has feelings for another person, the sound of that person’s name gives them a little emotional rush. (Just think of children in the schoolyard writing their crush’s name in their notebooks!) While adults don’t skip around the playground and chant their crush’s name, they do unconsciously say it whenever they can. So if she says your name a lot, there’s a good chance she’s attracted to you.

2.) She fidgets with her hair

When a woman plays with her hair, it often means she’s turned on. It’s a grooming reflex: primate females groom themselves for males before mating. (If you want proof, just go to your local zoo!) Thus, if you catch a woman stroking her hair as she talks to you, it means you’re probably arousing her interests.

3.) She breaks eye contact first

Poets say the eyes are the windows to the soul. Well, her eyes are also a window into her feelings. It’s a well known fact that eye contact signifies confidence. And confidence is nothing more than comfort in one’s status. So, for example, if you were training some new entry level employees at your job, then you’d probably feel very confident in holding strong eye with all of them. If, however, you were having a business with your boss’ boss, then you probably wouldn’t feel as comfortable maintaining strong eye contact (since your boss’ boss has higher status). Likewise, if you notice a woman continually breaking eye contact first, she’s probably nervous with attraction for you.

4.) She gets carried away with emotion sometimes around you

A major misconception most guys have of women is that they need to “like” you to feel attraction. Just think of all the bad boys who do amazing with women! Now, you don’t need to become a “bad boy” just to attract women; however, you shouldn’t be discouraged is a woman isn’t always in a peachy mood around you. In fact, it’s better if she’s not! A woman would never waste her emotions on a guy she didn’t like. So if she sometimes gets frustrated with you or even angry at you, it’s a good thing.

5.) She speaks in the future tense about you

Here’s a very subtle-but very powerful-attraction signal that women give off. If a woman’s interested in you, she’ll make comments about seeing you in the future. It’s important to note that none of these signals will be overt; instead, they’ll be little offhanded comments like, “Are you going to x, y, z event next week?” If a woman is asking such questions, it’s a telltale sign that you’re on her mind.

Make Money Online Fast – Pull in Thousands of Dollars Fast Today!

As we all know the financial meltdown has impacted everyone in some way or the other. All of a Sudden our budgets are going out of control needing us to search for new ways to boost our income. The internet offers lots of opportunities to make money online fast and all from the comfort of your home. Use these 3 sure fire methods below to unearth those additional dollars.

1. Making money with eBay

If you are looking to make some extra cash online without starting a business, eBay is the answer. To allow you to money online fast using e-bay you must grasp its system in detail. Using just a home computer and the internet, this could take just two days. As soon as you put to work the system, you will realize how easy eBay actually is. Be sure to remember eBay provides more than merely buy and sell opportunities.

2. Create reviews

Lots of people are searching the internet looking for product reviews, website reviews, car reviews etc. Using a simple awareness of the English language, you could begin writing reviews and make money online fast. A number of opportunities compensate you on the day which you posted that review. Choose the sort of reviews you would like to create and create an expert status around that.

3. Forum posting

Very alike to writing reviews, forum posting is a highly profitable action, whilst you are searching for ways to make money online fast. Lots of online forums are desperate for content. You need to unearth forums that appeal to you or those that you have a certain expertise in. Search through the freelance job postings and you will discover people searching for you.